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Thema: [Logo-Kritik] Schreibwaren/ Büroartikel vom 10.10.2006


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Kev
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Verfasst Di 10.10.2006 09:48
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Typo is ganz schön! *Thumbs up!*
Der Pharaokopf sieht auch sauber aus, auch wenn er nicht so ganz mein Fall ist...
 
kant22
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Dabei seit: 13.06.2006
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Verfasst Di 10.10.2006 09:51
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Thanks mrphcr.

We will correct the letter spacing. As far as using something like "a pen or a stylograph", we think that would be to "gitchy". To often used by other companies. We tried to make a strong connection between the word "Papyrus" and the egyptians because when you say the word "Papyrus", most people associate it with them. We found the Pharao to be a stronger mark.

Thanks again for your comments.
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mrphcr

Dabei seit: 13.07.2006
Ort: München
Alter: 33
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Verfasst Di 10.10.2006 10:14
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surely the pharao is a strong mark, but this symbol has been used by many companies in the past, too.
(just search for pharao at www.brandsoftheworld.com)
but i've never seen a pharao in connection with a "pen or stylograph". so perhaps you should think about, connecting
this "standard"-pharao with some gimmicks or features to create a most powerful mark.

just my 2 cents
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kant22
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Dabei seit: 13.06.2006
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Verfasst Di 10.10.2006 10:40
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Hey mrphcr. I searched at www.brandsoftheworld.com but found no Pharaoh logo designs. Of course the pharao has been used by other companies in the past. We tried different approaches including a Pharao holding a pen, and holding a papyrus roll. The effect was a weakening of the overall logo. With the Egyptians, Papyrus was a highly valued material. One translation means "In the posession of the Pharaoh". The name papyrus for a company that deals in mostly paper based products is a good name. I dont think we have to include pens, gifts, folders, printer ink, etc in the logo. I believe that combining the Pharaoh with other objects would, again, weaken the logo. However I understand your thinking on the subject. I appreciate your opinion. As said, we also already explored such options.

Are you German? If so, your English is really good. Im American, however I live and work in Germany. I have been here almost 4 years now.
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mrphcr

Dabei seit: 13.07.2006
Ort: München
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Verfasst Di 10.10.2006 11:02
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a.s.o.

but okay, i see. you're very committed to this pharao thing.
so i'll not go on trying to change your conviction. Grins

but anyway, i think there should be more uniqueness.
so far it's a pharao with some typography, fine. but you should
try to make it look more like a logotype. perhaps it has not to
be a special effect or a stunning graphical detail. perhaps it
would be enough to fine-tune the colours and the position of the details.

imho it looks a bit "disrupted" if you know what i mean.


however, it looks better than most logos presented on this board. Grins


yes i'm german.

greetz
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Lazy-GoD
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Dabei seit: 26.11.2001
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Verfasst Di 10.10.2006 11:13
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I agree with kant22. The word "Papyrus" in combination with the silhouette of a Pharao fits perfectly together.
The only problem, I see, is the mixture of "Papyrus", "Rothe" an then the german words "Schreibwaren" and/or "Bürofachhandel". I would not translate these words to english, but perhaps you can find an icon or a symbol to replace the words? Working with colors is an alternative - perhaps you can adapt them to the Corporate Design completely and this way don't have to use the words?
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kant22
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Dabei seit: 13.06.2006
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Verfasst Di 10.10.2006 11:17
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Mrphcr. I think we can agree to disagree. LOL...

Lazy-GoD. Interesting idea not to use the actual words "Schreibwaren etc. however that is the wish of the customer, so we have to.

But thanks for the comments to you both.
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McMaren

Dabei seit: 06.09.2002
Ort: Düsseldorf
Alter: 36
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Verfasst Di 10.10.2006 12:44
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I like the subline "Schreibwaren", in my opinion it describes perfectly, what they want to sell.
The lines of the Pharao may be a little to small for printing on small things like pens and stuff like that.

I had no problems with the symbol, in combination with the name everyone should identify it at a glance.

I like all the colours you used. It's good!
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